Vectorizing for the Kids
As more and more children attended Glory Gang, it became clear they would need the financial support of local businesses to continue. The logo they had always used was not formatted for their print needs and I was contracted to update and vectorize it. The new logo needed to be absolutely recognizable in order to capitalize on hard-won established community awareness; however, it also needed to communicate competency to appeal to corporate donors. Glory Gang’s first fundraising gala with the new logo was a huge success and they were able to secure stabilizing funds for the organization!