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Building Compassion

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The Mission: Renovating Homes for Community Servants

I connected with Building Compassion during a Spring Break project for the Pleasant Hills Children’s Home.  After learning their goal to provide support when life-altering circumstances lead to inadequate housing, I immediately knew I wanted to help tell their story.

Building Compassion

OWNER

Brand Strategy, Brand Development, Story Telling

PROJECT TYPE

Austin, TX

LOCATION

Telling Their Story

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Brand Strategy

The first step was to identify what their mission is as well as a simple, memorable way to communicate it.  The challenge was to define their work without limiting the scope of projects they could undertake.  I combined their two passions, (re)building and compassion:  Building Compassion.

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Identity Development

Next I needed to create a mark to represent their mission.  This mark needed to both appeal to their young-adult-aged volunteer force and inspire competence for potential corporate donors.  Because the projects are dependent on the efforts of a team of volunteers, I chose the image of 3 people holding up the roof of a house.  From that simple image, I created a stationery package including business cards (shown above) and letterhead.

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Volunteer Campaign

Since their primary volunteer force is college students, I built a volunteer campaign around the challenge to Consider Compassion as an alternative Spring Break.  The campaign language was intentionally kept generic so BC could use it for many projects to come.

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Story Telling

This is where the storytelling began in earnest.  I used the volunteer campaign design elements to create a volunteer intake funnel for their next project, responding to the Bastrop Fire in Fall 2011.  I created a visual online storyboard about families affected and I included a simple signup form as a call to action.

Days over Spring Break

Projects for Families who Lost Homes

University Student Volunteers

Thousand Dollars Raised

← Chi Alpha Internationals (XAi) Glory Gang →
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