Steve & Amanda Cornelison
Brand Package, Business Card
Centurion’s primary logo is a pictorial mark with stylized company name. The main typography style is a serif font which communicates professionalism and authority – and matches the epicness of the gold helmet icon! The secondary line is a condensed, modern sans-serif font which represents Centurion’s values of approachability and simplicity. The helmet icon is key to Centurion’s recognizability, distinguishing Centurion from other leadership firms. To supplement the primary logo, I created a series of alternative icons including a reversed helmet and two glyphs utilizing firm language.