4 Elements of Your Brand
Your Visual Identity
This is the part of branding everyone thinks about first. It includes your logo, company name, tag line, and color pallette.
Defining your voice creates uniformity in the selection of words, attitudes, and values used in communications to your target audience.
What does your company find important? Are you environmentally conscious? Do you believe in giving back to charity? Values define how you work toward your vision.
Just like in life, every company has its own personality, usually stemming from either the leaders or the vision.