Brand Discovery Tool


What is Brand Discovery?

If you’re going to invest your hard-earned dollars into a visual identity for your company, you want to get it right the first time.  Too often, logos are designed without intentional forethought and have to be redesigned later.  The Brand Discovery process guides you to think about what makes your company unique and translates that into deliberate design choices that will stand the test of time.


What to Expect

Depending on how much you’ve thought about your company’s brand previously, you should set aside around an hour to complete this tool.  You might wish to involve a consultant in answering these questions.  When completed, you should have a clearer understanding of your company and its personality than ever before!

Your Story


4 Elements of Your Brand

Your Visual Identity

This is the part of branding everyone thinks about first.  It includes your logo, company name, tag line, and color pallette.


Your Voice

Defining your voice creates uniformity in the selection of words, attitudes, and values used in communications to your target audience.

Your Values

What does your company find important?  Are you environmentally conscious?  Do you believe in giving back to charity?  Values define how you work toward your vision.

Your Personality

Just like in life, every company has its own personality, usually stemming from either the leaders or the vision.